Markdown was the inspiration: easy to scan, consistent, doesn't support fluff, etc. Trying to avoid many of the typical SaaS site tropes that get in the way.
Oh, my bad, thought you meant it was built in markdown, like MDX or something.
I wish you could do all this in plain markdown; putting things side-by-side in a github readme can be tricky. Have to resort to sub/superscript hacks just to make image captions.