[einhverfr]

Certainly this reminds me of many of my past experiences in larger businesses. Analytics using bad methodology, producing untrustworthy statistics for the sake of having statistics. What a waste of money and productivity that is.

However, just because we think we know the answer doesn't mean we actually do, so I would strike that consideration off the list. Often it is good to measure what we already think we know so we can be sure we actually have evidence to back it up.