[andygcook]

I think this is the article you are referencing: http://bernardi.me/2012/06/startup-copycats-youre-doing-it-w...

And the original HN comment thread: http://news.ycombinator.com/item?id=4091462

Interestingly enough the first startup the author suggests should be cloned is Stripe.

[mmcnickle]

That's the one, thank you for digging it out.