They have been historically [0], it looks like they only changed their model last October [1], a few months after Marc Suidan switched to Backblaze.
TFA even specifies this:
> Instead they hired Marc Suidan who joined from Beachbody (NYSE: BODI) - a publicly traded health and fitness company where he was CFO between May 2022 and August 2024 when the company was operating as a “multi-level marketing” company.