[zhyder]

Much better visualization of personalization options compared to other websites. Am genuinely excited. It's like Project Ara was for smartphones, except on phones there's inherently limited space to allow for personalization, and wasting a bit of space significantly trades off battery life. A car or truck has oodles of space.

Neat idea around removable (I think?) plastic panels that're the same color all the way thru. Cheap to manufacture, dent resistant and DIY vinyl wrappable.