[yamazakiwi]

I guess we would define these companies differently right?

They're definitely classified as small businesses but they're on a different track. That being said I think both "tracks" could learn from each other despite having different problems. They can even share goals.

You might not need customers initially if you raise 200 Million for your AI startup, but eventually you will, unless you maintain escape velocity or sell. I think it's more likely that chasing word-of-mouth marketing is an excellent goal for all companies and thinking you're above that will increase your risk.