[woopwoop]

Clickbait titles are something of a tradition in this field by now. Some important paper titles include "One weird trick for parallelizing convolutional neural networks", "Attention is all you need", and "A picture is worth 16x16 words". Personally I still find it kind of irritating, but to each their own I guess.

[minimaxir]

Only the first one is clickbait in the style of blogs that incentivize you to click on the headline (i.e. the information gap), the last two are just fun puns.

[janalsncm]

Honestly I took the first one as making fun of that trope. Usually the “one weird trick to” ends in some tabloid-style thing like lose 15 pounds or find out if your husband is loyal. So “parallizing CNNs” is a joke, as if that’s something you’d see in a checkout isle.

[woopwoop]

In what sense is "Attention is all you need" a pun?

[minimaxir]

It's a reference to the lyric "love is all you need" from the song "All You Need Is Love" by the Beatles, and it uses a faux-synonym with a different meaning.

[adultSwim]

"Attention is all you need" is an outlier. They backed up their bold claim with breakthrough results.

For modest incremental improvements, I greatly prefer boring technical titles. Not everything needs to a stochastic parrot. We see this dynamic with building luxury condos. On any individual project, making that pick will help juice profit. When the whole city follows that , it leads to a less desirable outcome.

[throwaway_x031]

"Time and Space Are Not What You Think — Introducing the Special Theory of Relativity"