[SonOfLilit]

Wikipedia is designed to help you find exactly what you want, quickly, and then offer infinitely _more_. So a different thing than the Gruen Transfer, but related.

It's not intentional, but it is evolutionary, in the sense that we've never had this discussion about onethingpedia, the website that had a design optimal at making you leave after you found what you were looking for, because nobody ever heard of it.

[frereubu]

Onethingpedia sounds like a Borges short story.