[dmazin]

Yeah, if look at the definition of Gruen Transfer, it's the design of the mall itself that causes the discombobulation. The fact that there are screaming, attention-grabbing things all over the mall isn't the transfer itself. The fact that it's hard for you to find what you were originally going to do, and then you get distracted by the attention-grabbing things, is.

So Instagram, etc's overall design might have Gruen Transfer, the feed itself is merely the place your attention goes when you struggle to figure out what to do.