[crag]

"I think this story is getting more press than it really deserves."

Don't you think that was the whole point of the authors in the first place? I mean, here we are, talking about this again! Even if we all end up flaming the authors, here we are.

There is no such thing as bad press. I don't believe for a second it was some "experiment". Please.. it's a press stunt. And it worked.