[PaulKeeble]

There is a different value to the person if your rabbit hole is filled with learning and information that informs rather than being just a mechanism to try and sell people something they don't want. Its not really in wikipedia's direct interest for people to just scroll around, it costs them bandwidth, but its also part of the point of wikipedia and every page read is directly towards their mission.

[SonOfLilit]

It is in their interest, both in terms of their mission and financially (people who scroll a lot become donors and contributors)