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The line between serious and frivolous vanished. Edutainment, gamification of work... the lines blur. I won't get into why I think this is deliberate but for many people I ask, social media occupies the same space for novel gossip as being "essential to business and career". For a proper separation of concerns I think tech is set to split into what is serious, essential, regulated - and everything else that is some variation on entertainment. Where that leaves companies that ride on deliberate ambiguity and confusion, I don't know.