| There's a pretty good retrospective written up on this blog[0]. In short: originally the purpose was nothing more "this account belongs to the person they claim to be and we've directly verified this with them". Unfortunately, people habitually misinterpreted the checkmark as not just being verification but also a tacit endorsement of the account by Twitter the company. Which isn't great when you get a high profile controversial event and it's lead organizer has a verified Twitter account. After that, they appended an "in good standing" qualifier, and it quickly devolved into a "you know a person who knows a person who knows a person" situation since they also announced a public pause of the program. (Notably, the ID check, while it existed, was pretty much abandoned. Twitter at some point began demanding ID scans to report things to their support, but that obviously never actually translated to a blue check.) Musk's version of it is hilariously simplistic, but also robs it of any and all value: just pay money for it and you'll get it. It works in the sense that it confirms the poster has a bank account (although this probably doesn't confirm much in and of itself), but any and all value of said verification is minimal because any old hack/scammer can do that. Verification is a difficult system to get right and people have all sorts of pre-baked in ideas on how it should work versus how it actually works and the use of a checkmark played a part into how Twitters version was perceived over the years. (As well as Twitters own unreliability in being consistent about what it means.) [0]: https://blog.giovanh.com/blog/2022/11/01/the-failure-of-acco... |