[alexdanilowicz]

> How did you manage to cut through the noise?

In startup land, I think it's really important you love your customer. Because you cut through the noise by having your existing customers tell their friends about you. 30% of new users hear about us from their friends.

I'll also note: we launched for the first time in October 2023. At the time the space was not flooded. We first got 10 users who loved us — where I define "love" as using us weekly — and since then it's a game of continuous iteration!