[mgkimsal]

Often it can be easier to sell 'customization' of software vs 'reworking' a business' internal processes. Internal process change likely requires upgrades to other systems and retraining. "Don't worry about changing XYZ - we'll just customize this software to work exactly like you work now, so you don't need to change anything!". Except.... "exactly like they work now" is probably inefficient and/or antiquated. Upgrading business processes to take advantage of what entirely new systems can offer would probably result in more efficiency and competitive advantages, but it might be several quarters or maybe a year or more before that ROI plays out.