[d1sxeyes]

The “like” button killed genuine engagement, and made Facebook an exercise in lever-pressing. The problem is that in a lot of cases (not all), those stupid remarks and outrageous influencers are being “liked” and “reposted” by your network in order to gather reflected glory and dopamine hits.

A social network is no better than the sum of its parts, and to create something really worthwhile, you have to limit what people are allowed to post (original content only, for example).

Doing that at scale I think is very hard.