[foundart]

It makes me wonder: Would an airline that drastically simplified its fares be more likely to appear in flight search results?

Simplifying the fares would make it less computationally expensive and, in theory, could take fewer steps to answer a flight planning query.

Imagine a flight search planner that, say, fanned out N airline-specific workers when handling a planning query and then displayed to the user whatever results it got back within some time limit. If FooAir had simple fares, the FooAir searcher would likely run faster than searchers for other airlines. Thus it would be more likely to return results for more queries, assuming the deadline is fairly tight because of usability metrics. (People don't tend to stick around waiting for slow results.)

[sjburt]

At least a few years ago (~2014), the fare search was actually nearly instant, but all major airfare search sites added a delay because customers had the impression they were getting a better deal when they had to wait. It seems like the delay has been dialed back lately.