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by thomassmith65
421 days ago
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What set me off is... well, it's easiest to share some memories: 1970s, early 1980s in America: nowhere to get espresso except for fancy restaurants or italian neighborhood Late 1980s in Pacific NW, America: quirky little Starbucks chain pops up. Ambience emulates a SF hippie coffee house, but they serve Italian-style cookies and espresso. 1990s, 2000s: Starbuck becomes gigantic corporation. Coffee culture fad spreads. Average American now knows what 'biscotti' are. Today: "Italians make bad espresso" And in a plausible future... 2050s: espresso fad long dead in America. Italians carry on same as ever, since coffee there, for generations, has meant 'espresso' |
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Both sides can be pretentious. Dogmatic attachment to tradition can be pretentious just like overzealous modernism. I certainly wouldn't order an espresso in Milan and then be upset that I dislike it, but I would find it annoying that it's difficult to find a cup of coffee I do enjoy, just like my British friends find it difficult to find a cup of tea that meets their preference, which I also think is a sub-par way to prepare a drink.
Plus, the espresso fad is kinda already long-dead in America. Sure, there's Starbucks, but no one's really getting a black coffee or espresso shot there. If anything, America's contribution to coffee that has persisted for decades is drip coffee and more recently handbrew pourovers (though Japan and others also contributed a lot there). There's a reason the Americano is essentially just espresso made to taste like drip coffee.