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by LunaSea
425 days ago
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A few years ago, a large publisher (Persgroep) in the Netherlands made a study comparing user preferences between two advertisement solutions, one would be a traditional personal data-based targeting solution and one privacy preserving solution (SOLID). User ended up preferring the classic version, even when they were informed of its inner workings. |
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"Ad company does survey confirming that people like their ads and definitely don't want an alternative"
is not the win you think it is. Are you hearing yourself?