[louthy]

What about words like ‘Ultimate’ or other commonly used branding words. Are you saying that no words except exact literal definitions must be used on all branding?

I hate to break it to you, but I think the cat is well and truly out of the bag on that one!

[ipaddr]

Ultimate is a fair term as with most branding terms. Unlimited is a lie, ultimate separate offerings between basic and standard.

You can't say you get 10 apples for a dollar and only give 9. You can say best, ultimate Apples because they are not quantifiable.