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by jeffbee 434 days ago
AMP is a set of rules for people who are unable to stop themselves from making bad decisions. It has nothing to do with technical superiority. AMP is a deal under which, if an adopter stops acting like a jackass, they receive better search ranking. There is nothing that stops you from creating an AMP-like experience if you are naturally not a jackass.
3 comments
kevin_thibedeau 434 days ago
Doesn't seem to prevent AMP sites promoted on Android/Google/Gemini assistant from using dick moves like hijacking the back button to prevent you from leaving. I can't fathom why Google doesn't drop the hammer on that behavior.
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dccoolgai 434 days ago
Exactly this. AMP was not a technological concern so much as a "contract": I won't act like a jackass and do anti-user things on my site and you will convey that to your readers/searchers.
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bayindirh 434 days ago
> AMP is a deal under which, if an adopter stops acting like a jackass, they receive better search ranking.

You mean, jackassery like, not running ads from Google's ad platform(s)?

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jeffbee 434 days ago
AMP has no relationship to Google Ads, does not require Google Ads, and does not require using Google's CDN. There are dozens of ad networks that support(ed) AMP.

Google Ads has integrations for AMP. AMP does not require Google Ads.

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jmholla 434 days ago
Perhaps not directly, but from the article:

> AMP required allowing any AMP CDN to cache your pages. Visitors might be served your page from a Google domain instead of your own, or the ad tech and other scripts on your site might be incapable of running on your AMP site (handily, it seemed, for Google, who might prefer you to use their ad tech instead).

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jeffbee 434 days ago
Part of that statement is correct, part of it is misleading.

> AMP required allowing any AMP CDN to cache your pages.

Sort of correct: this is true if and only if you wanted the rank boost for Google search. If you just wanted to serve AMP and have snappy page, not entirely correct.

> other scripts on your site might be incapable of running on your AMP site

Correct, because that's the entire point of AMP. It is a straightjacket intended to make it technically impossible for your "other scripts" to run, because actual users hate your "other scripts" and they make users' phones overheat etc.

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