Ad-supported does not mean "tacking your every movement and collecting all your private data across the entirety of the internet throughout your entire adult life, and selling that data to the highest bidder"
Usual the news publishers don't sell user data because they have so little of it.
However external data providers are used to retarget specific audience segments on said publisher's users.
If you want to sell ad impressions at reasonable rates, you'll need to provide audience segment targeting, otherwise the ad performance will be too low for brands to continue buying it at previous rates.
2. Ads have existed for as long as commerce existed. Google became a trillion dollar ad behemoth before it started collected everyone's data by simply offering contextual ads.
Literally nothing in the ads business requires you to collect and sell so much of user data that it would even make Stasi pause and re-think.
I could provide a long answer but the gist of it is that the study is flawed. Among the reasons, they don't differentiate desktop and mobile traffic which is a massive measurement problem. They also use Nielsen DAR which is in itself a heuristic method of determining what age and gender a user is and thus is not a great pick as an oracle.
The study also does not mention click and bounce rates which are good proxies for targeting success.
Beyond the performance, the marketing and sales aspect of targeted advertising is also a strong selling point, no matter the performance.
> Ads have existed for as long as commerce existed. Google became a trillion dollar ad behemoth before it started collected everyone's data by simply offering contextual ads.
No, it didn't.
> Literally nothing in the ads business requires you to collect and sell so much of user data that it would even make Stasi pause and re-think.
It does because contextual advertisement does not provide enough volumes and lower performance (lower click rate, higher bounce rates, lower conversion rates).
Example: If 1/100 people read hockey-related content and out of those people, 1/100 pages read is about hockey, it means that you're reaching about 1/10000 page views.
Now if you do implement user tracking, you're available inventory is 1/100 page views.
> I could provide a long answer but the gist of it is that the study is flawed.
Show me a non-flawed study that shows you need vast amounts of user data and tracking, for each user, throughout their lifetime to deliver ads
> No, it didn't.
Yes, yes it did. The skyrocketing revenue is attributable to increased internet usage across the globe, and Google outright owning a large chunk of it.
> It does because contextual advertisement does not provide enough volumes and lower performance
Example: if you collect and sell vast amounts of sensitive user data without user's consent, and the outcome is indistinguishable from random noise, are you more effective?
Example: if targeted ads are found to be somewhat more effective than contextual ads, is the lifelong invasive tracking of every user action a preferred tradeoff?
(It's quite telling how people defending targeted advertising never address the elephant in the room)
> Yes, yes it did. The skyrocketing revenue is attributable to increased internet usage across the globe, and Google outright owning a large chunk of it.
> Example: if you collect and sell vast amounts of sensitive user data without user's consent
The users do give consent and this is handled by Consent Management Platforms and passed in the programmatic advertisement auction chain in the form of TC strings.
The fact that you don't know this is also quite telling.
> [...] and the outcome is indistinguishable from random noise, are you more effective?
But it isn't, and if you are making claims, please provided sources.
Why would brands and agencies pay additional fees for data if they would provide no uplift?
> Example: if targeted ads are found to be somewhat more effective than contextual ads, is the lifelong invasive tracking of every user action a preferred tradeoff?
im not talking about piracy here - I pay for multiple streaming services and yt music provided the resulting experience is ad free.
But ads on your news/shopping website? Regardless of if I pay or not I'm gonna get upsells and ads. That simply does not fly. In any case, intrusive ads are a no-no. If your platform utilizes intrusive ads, I have no remorse for any loss incurred on your part.
> If there was an option to have zero, zero, even minutely intrusive ads/tracking, then I will be willing to pay a price for it. If this is not an option, then I have zero remorse for your wasted efforts/loss of revenue.
This is already the case for most newspapers. Helas, most users prefer the free but ad-ridled version.
> Even the ones that _do_ have a half-decent, "ad-free", paid option, if you actually pay and visit their website, you will be sure to see ads related events in the network tab. Disqualified.
You should report this to the publishers. This is usually and genuinely not what they would like to happen if they provide a paid version.
> For the case of tracking, like I (again) stated above: if my library goes over to my travel agency telling them what travel guides I have been looking at, I have zero remorse for the library's revenue stream, even if they satisfy all of the requirements above (such as offering a completely intrusive-ad-free paid subscription).
Most of the time the data itself will never be sold. What happens is that a brand or ad agency will buy pre-filtered traffic or ask the publisher to operate a campaign on specific user segments. This means that the data never leaves the site that collected it.
There are of course external companies that become third-party data providers as a business model like credit card companies or telecoms. But even then, data providers try to protect their own data by operating campaigns themselves rather than selling the data.
> If there are alternatives that don't indulge in these completely unethical practices, I would love to, and I do, use them. However, there are exactly zero news websites like that, so it leaves me with no choice but to "steal" whenever I read an article.
Just as an added piece of context, due to publishers surviving (and I really mean it) thanks to advertisement income, they also have little in-house tech talent that can actually make sur that things like "absolutely 0-tracking if it's a paying user" is correctly implemented.
Do what you will with this information.
> Finally, if your company ever does something like using Wi-fi SSIDs as an alternative.
Only mobile apps might have the SSID (and only with granular user consent on app install). Websites do not have access to this information.