yeah I can't quite place if this is sinister souless or unfortunate souless - there's no AI or blockchain or obvious monetization - but the vibes are definitely off.
The "barefoot developers" link that they cite as an inspiration is heavily steeped in AI bullshit ("First, that language models will create a golden age of local, home-cooked software and barefoot developers.").
yeahhhh. my current read is that the people making it are good people making it for genuine reasons as a service to the world. So I really don't want to be harsh or discouraging, and I hope it succeeds. but they also read as being surrounded by silicon valley style culture a lot more than most indieweb projects and that is reflected in the tone of the marketing copy and other places.
& fwiw I'm a huge AI hater, but if we _must_ have it, using it to let people make tiny apps for them and their friends easier is about as good a use as there gets. Its a shame to lose the culture of craftsmanship around code itself but if you want to make something your friend will like that's cool even if I'd have done it differently.