[briguy]

(1) No, I am saying that one of the lowest hanging fruits to drive down the cost of Healthcare is ubiquitous/simple two way electronic communication between providers/payers/patients. Today's technology is more than capable of solving this in a very efficient manner. The politics and other reasons standing in the way of progress is a completely different story. (2) This product is actually a solution to this specific issue (complicated and inaccessible data interchange formats). This is not going to solve the healthcare crisis alone, however I think the net effect of services like this is very positive and will result in lower costs and Better and Faster healthcare service. One Note: While a realitime EOB (explanation of benefits) system will benefit patients. Such a system can be abused. Health Providers that are less than ethical (which hopefully is a small minority) that can more easily query for "un-used" benefits that remain on their patients insurance plan can push un-necessary procedures and diagnostics in order to make more claims.