[andrewxdiamond]

Target had been pandering to the LGBTQ community for a long time, they released many shirts and ads that tried to present itself as inclusive and forward thinking.

But the very second things change on the top, they flip.

Yes quite a few people are upset at this. They concretely damaged their brand, ruined trust, and pissed off a bunch of their target market. There is an intentional boycott now and it is clearly affecting their stock

[qwerpy]

My opinion on this is that as a generic business it's better to just stay out of politics and not pander to specific groups. You may score some short-term wins but if you fail any purity test from that point onwards, or pull back at all, that group will feel jilted and retaliate. Then, you're worse off than if you had just remained neutral.