[jascination]

Good point, but if they're operating in the US, UK and Europe, and are fully remote out of the box, is it that much of a stretch to add the other time zones?

Or is it just something that US-led startups don't think about?

One of the first things I think about when I'm launching a new startup is "How will I service clients in the US or Europe when I'm asleep?", I'd hope that global companies think about Asia that way too.

[CharlieDigital]

    > One of the first things I think about when I'm launching a new startup is...

Probably just you; most startups I've worked with are highly focused on the US market because of the additional regulatory requirements around EU-based customers and necessity for localization for Asia-based user base.

EU-customers come at a second phase of expansion and Asia-based customers are probably an afterthought until they've saturated growth in the US and EU. Asian markets are notoriously hard to get right and local alternatives typically have a leg up in terms of marketing and GTM.

To be clear, I don't disagree with you. Current org has an on-call schedule, but that on-call schedule cannot really be 24h without coverage somewhere on the other side of the world.