[AS04]

Because of the niceties of Rust, combined with the widespread compatibility and architecture support of gcc / C compilers in general?

Rust is a modern language, with package management, streamlined integrated build/testing tools, much less cruft, and lots of high-level features and syntax that people actually like. C is neat but complex codebases benefit from modern languages that help in building robust abstractions while still maintaining the speed of C. Not to mention, of course, the borrow checker and memory safety.