[smcin]

Similar to if you engaged a realtor on a monthly subscription instead of a (roughly) fixed commission based on % of sales price - incentivizes them to spin things out.

Having legislators outlaw bad business practices is in general very slow; if competition works then it seems there should be a niche for a lump-sum/fixed commission-based dating service where they match you with the people in their database most likely to actually be compatible with you. But now that creates a new problem of measuring "successful" outcomes in matchmaking, which will be near-impossible to measure and easy for all parties to game, if it's mostly transacted by app. But it sounds in principle like the business model for traditional introduction-based matchmaking (the matchmaker only gets a good reputation if they have some successes, and most prospective customers will only be willing to pay $ for say 3-12 months).

EDIT: makes me wonder: eHarmony never opened matchmaking offices.