[mattskr]

Adobe is losing more market share to Canva than anyone else. The amount of companies who send me "canva files" makes me want to summon the great solar flare that'll emp us back to the stone age, tomorrow. Most in house graphic design dabblers, typically admins or secretaries who have a slight creative flair, don't have Adobe subs anymore. They used to and would have the jankiest files ever... but they were psds, ai, and ind files. Now, it's all canva cloud with extra layers of vomit and headache.

Hobbyists can and should use pro tools, of course. There should always be a good opening as many next gen professionals come from that route, and bring outside, lateral knowledge to grow that tool in novel ways.

When you focus on lobotomizing a pro tool, that's when you actively lose market share. Affinity or someone else, just needs one or two banger spotlights and then Adobe will start seeing real problems. Right now, the lose is minor, but it's a crack in the wall. Remember Skype? I sure as fuck don't. They played the same fucky fuck game. One situation is all it took.