[raincole]

> Why they would foster a doom-scrolling experience I really can't really explain

They want to take the bargaining power from creators (and old IP owners).

They don't want the customers to search for a specific show. They want the customers to watch whatever is shown to them. This way Netflix will have tremendous power over show creators - if our algorithm doesn't favor you, it doesn't matter how good your show is or how much money you spend on marketing outside Netflix.