[kaoD]

In the ad-tention economy, engagement means more eyes on your ads. Advertisers desire engagement which is therefore a proxy for future net income.

Then investors transposed that proxy to non ad-tention businesses, driving up engagement-rich stocks in a self-fulfilling prophecy.

[teeray]

Also, engagement is a measure of how rich the oil field is for enshittifying the platform to extract ad dollars.