[timothyduong]

“ I would argue that a great deal of selling today is direct, no stores involved at all.”

That assumption burnt the previous Nike CEO post COVID.

[Spivak]

Yep, direct from the manufacturer— no. Direct from the retailer without touching a physical store— yes.

[jay_kyburz]

You can buy shoes directly from Nike here in Australia. Is that not the same in the states?

[hattmall]

You can, but most people go to a shoe store and check out different brands. Most people that end up buying Nikes aren't the people that only buy Nike and know what they want without trying on a few pairs.

Like unless you just know you specifically want some Nike shoe you aren't likely to visit Nike.com to buy shoes.