[freeone3000]

For perishable goods, you cannot make up for loss of profit by increasing prices: storing goods has a cost, disposing of goods has a cost, and you have a window of a few months (a year at the outside for coffee) where these goods are viable. After that, your 100 tons of coffee is 100 tons of compost. You cannot produce “less coffee”: it’s already planted, and in some cases, harvested! You get what you get! So the rational act here is to have whatever customers you have left “dispose of” more of it for you: by lowering the price.