[rubergly]

> Baskerville seems to be the king of fonts. What I did is I pushed and pulled at the data and threw nasty criteria at it. But it is clear in the data that Baskerville is different from the other fonts in terms of the response it is soliciting.

No amount of 'pushing' and 'pulling' at data can compensate for a poorly designed experiment. Georgia can't be used as both the control and a measure of how effective Georgia is—clearly fonts that stood out from the rest of the page would have a different effect than the one that looks exactly like the rest of the page. To give any of this credence, the sample should have stood alone, or the typeface of the surrounding page should have been randomized as well. What we're looking at here is "Are there certain typefaces that compel a belief that the sentences they are written in are true when contrasted with Georgia?".