[miyuru]

I usually give nicknames for concepts projects for this reason and others. even the dev subdomain points to the nickname before the domain is purchased.

sightly related, movies productions also have "Working Titles" before release to disguise project.

https://en.wikipedia.org/wiki/Working_title

[cyode]

Software companies do this too. Never underestimate a marketing department’s ability to come up with a new silly name right before launch of a product you’ve poured quarters of work into.

A good reminder to not bikeshed the codebase keeping up with the latest name for something, as tempting as it is. A note in the README should suffice.