[bruce511]

>> Just look at problems you experience yourself. This could be in your day-to-day life, at work, in an industry you have experience in, or in something you’re passionate about. Start by simply looking for a problem, not a solution

I agree 100%. But I would add the following;

"Is solving the problem valuable?"

For example in some restaurants with uneven floors, tables rock. You could engineer a fancy wedge to solve this. But customers already solve this problem for free (by stuffing napkins or coasters under the foot.)

So it's a real problem, but you can't make a living fixing it because the fix has no value.

So in addition to finding a problem you have, find out if others have the same problem- and critically how much theyd spend to fix it.

[felixheikka]

Absolutely. Idea validation and continuously gathering feedback from users is something we've focused a lot on, and it's made all the difference. What makes the problem real is that a significant amount of people actually experience it and are willing to pay for a solution.