[Kerrick]

You'd hope so, but it's still an uphill battle to get people to only work with financial advisors who have a fiduciary duty to their client, rather than working with advisors who get kickbacks.

[ethbr1]

Granted, most markets are bifurcated.

Those who can afford, buy unbiased.

Those who cannot, accept biased free services.

I suppose that's Google's hope for how future search turns out.