Hulu makes more money per user on its ad tier than it does on its non ad tier.
Netflix keeps increasing the price of its ad free tier partially to offset the money it’s losing per user by not showing them ads.
Amazon would much rather you use their ad tier for Prime Video than their ad free tier. That’s why they opted people in to their ad tier and kept the price the same instead of raising the price of their current plan and offering the ad free tier at the original price.
Netflix keeps increasing the price of its ad free tier partially to offset the money it’s losing per user by not showing them ads.
Amazon would much rather you use their ad tier for Prime Video than their ad free tier. That’s why they opted people in to their ad tier and kept the price the same instead of raising the price of their current plan and offering the ad free tier at the original price.