[dfabulich]

Luxurious margins make it possible to promote a luxury story. Think like Häagen-Dazs.

> "Häagen-Dazs" is an invented pseudo-Scandinavian phrase coined by the American Reuben Mattus, in a quest for a brand name that he claimed was Danish-sounding.

https://en.wikipedia.org/wiki/H%C3%A4agen-Dazs

[ZeWaka]

Yeah, but Häagen-Dazs is actually quite good (as far as commercial store-bought goes), even in blind taste tests...