[jayd16]

This fundamentally misunderstands why modern AAA games are expensive.

A single person can make an game. In fact, there's a chance a single person can make a good game. The problem is that the correlation between good and successful is very weak. You basically need a massive marketing machine to break a new IP. Games cost a lot to make but that's by design.

The strategy that AAA studios apply is to go as big as possible and cast a wide net because you can't put a dozen smaller games on every Mountain Dew can. AI is not going to change that.

Making games a bit cheaper is always a plus but the game will grow to fill the budget. It will not mean more games at the top and it will probably not even mean less cost to the studio.

AI tooling will be used but I doubt it will change the way blockbuster games (or movies)_operate beyond the usual progression of industry tech.

[EA-3167]

In fact we have modern examples of a single person making a game that's not just much better from a technical standpoint, but actually sells more units, generates more buzz, and moves game design forward.

What those games, games like Stardew Valley, Undertale, or Animal Well can't do is create an endless income stream in the billions, and right now that's the goal of some big "AAA" publishers. They don't want to make good games, they don't want to make any sort of game really, they want to create an addictive platform for further transactions. They want GTA Online, F2P Gachas, and E-Sports.

They don't want to make Stardew Valley no matter how many units it sells, they want to make the next Fortnite. As a result they keep dumping absurd amounts of money into really sketchy projects (Concorde, Anthem, etc) and they can't seem to figure out why people aren't biting. When in doubt if you're an MBA and you see money flying out of the door and the expected return isn't being generated, it must be almost instinctive to raise prices and lay people off.

[johnnyanmac]

It's a real shame, and figuring out a solution to this is as simple as looking at the pioneers who are still top dog today. Ninteno does a mix of experiments and iteration on their titles. They make sure things are polished to a T. They focus on fostering IPs that show hope, even if they didn't make a billion dollars at launch. They focused on building a reputation for quality and not simply trying to make number go up. you don't get that kind of seal of quality overnight.

Capcom and Bandai Namco had their struggles, but overall had a similar trajectory. But many american companies don't want to think long-term portfolio anymore. They want pump and dumps. The only potential solace of such crashes is that those pump and dumps might stagnate as well.

[SAI_Peregrinus]

> You basically need a massive marketing machine to break a new IP.

Of course there are some exceptions. Like Balatro selling 5 million copies (1 developer + 1 composer), the Touhou Project series (solo dev), Slay the Spire (two devs, ), and Terraria (11-person studio, 9'th best selling game of all time with 60,700,000 copies sold as of November 2024).

The big studios seem to like spending a ton of money on games, but there continue to be new IPs created without a massive budget or marketing campaign.

[jayd16]

Yes, as I said, its perfectly possible to make a good game with a small team. But to prop up a few games like you have is just survivor bias. There are thousands of failed games at that scale. When I say it takes a good game and massive marketing budgets to launch an IP, I mean to do so with mediocre or better odds of success. The rare gems you've mentioned are just that. Rare.

[johnnyanmac]

sure. But I hope no one thinks of taking a gamble and trying to make their own rougelite deck builder because Slay the Spire made millions. You'd be lucky to make doordash money with that time investment, let alone anything liveable.

[numpad0]

Wish I could be even 1/10th as succinct as this comment. Kids love surprises, but businesses don't like uncertainties. Mildly disappointing high-budget games are all but unpredictable, so professional business operations move towards that direction. The system just inherently prefer de-risking over costs.

I think in the context of parent comment, it might be true that games just isn't a great business. Gamers don't like low-risk AAA slop. Adjectives for games such as good, successful, praised, lucrative, don't align each others well. Deltarune(Undertale 2) is to launch on Switch 2 for $10 or thereabouts, literally built by one guy, most likely without any use of AI, and it'll undoubtedly sell containers after containers of Switch 2 units totally irrespective of incoming tariffs. That almost make me feel sorry for AAA title publishers such as EA and Epic. I can only assume that they resemble insurance companies than any others.