Big platforms don't have an incentive to pay users. They collect the ad revenue themselves. Possibly because big platforms agreed among themselves to behave this way.
It only takes one big platform to start paying users to flip this around. Twitter started paying users for ad revenue derived from the user's feed. The next step would be for ad-tech to pay users directly.
Big platforms don't have an incentive to pay users. They collect the ad revenue themselves. Possibly because big platforms agreed among themselves to behave this way.
It only takes one big platform to start paying users to flip this around. Twitter started paying users for ad revenue derived from the user's feed. The next step would be for ad-tech to pay users directly.