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by umutisik 445 days ago
Make the cost of operating data centers reflect the damage to the environment and see how quickly people optimize. I don’t know how damaging storage is, but that’s the only way to make a difference.
2 comments

The cost to operate a data center is already, to a close approximation, the cost of its electricity. The data center operator already pays for every joule.

Data centers used ~4% of USA electricity last year, about .15 quads, while the chemical industry used 10 quads, virtually all in the form of fossil fuel. If you are going to start reflecting the externality of energy consumption in the price of goods, information sector will probably not need to adjust anything, while the chemical sector will be fundamentally impaired.

so charge more? I'm sure they are already charging as much as the market will bear. Governments can impose a tax which they already have.