[morisy]

This was my initial thought, too. They're in a real pickle though: Is their long-term strategy really to build a platform/ecosystem to compete with Apple, Microsoft, Amazon AND Google? Because that's quite a crowded field, but if they don't build that ecosystem, Steam as a separate line of business for Valve seems like it would have its days numbered.

Only way I can see them getting around that and competing succesfully is if they offer a console-like appliance, which still seems like a huge departure and risk.