[entuno]

It's never going to be perfect, because then you get into the arguments about exactly what a "fake" review is. But it could be better.

Because as you say, it's pretty common for companies to just go out and buy reviews. You see it all the time on places like Amazon - where a new product suddenly has hundreds of 5* reviews, all saying similar things, from accounts that just go round giving 5* reviews to all kinds of products. It's blatantly obvious to anyone who ever takes a cursory look at the reviews, let along to the company who has all the backend and analytical data about them.

Hopefully this means that companies are required to start doing something about that, or at the very least to respond to complaints like yours rather than just ignoring them.