[bawolff]

This metaphor seems a little tortured to me.

If print media delivered to your door is considered "pull" because you have to open it, then i think so is instagram because you have to open the app.

[quacker]

But when I go to Instagram, I go to look at my friends posts, or at whoever I follow. I don’t go to look at products/ads.

If I open a product catalog, I do that to purposefully look at products.