[H_L]

False dichotomies are fun and all, but let's be honest. Does it really either have to "die a hero" or "become the villain"?

The whole point is that Twitter has become the villain, and that App.net is providing an API infrastructure, not a closed social media experience owned by advertisers.

[whatusername]

Can you think of examples where companies have succeeded and not "become the villian". I can't think of one from the top of my head.