| Little PSA: a) This is a clone of Whitney, an incredibly beautiful and unique typeface from 2004 b) Whitney was designed by Tobias Frere-Jones c) He was an equal co-founder of the H&fJ foundry d) He designed the vast majority of their most famous fonts, including Gotham, Archer and Armada e) Somehow, for years, Hoefler never did the paperwork to confirm FJ's co-ownership f) When pressed, he instead kicked FJ out, kept all the fonts and renamed the shop "Hoefler" Hoefler is an asshole. A free clone of Whitney is the least of what he deserves. |
Source Sans is nice and easy to read, but so overused it’s rarely a good starting point for a visual identity.