[TeMPOraL]

Because:

1. There is very little actually wanted SMS comms between users and businesses. 90%+ of it is probably 2FA codes anyway, and the rest is tied to some potential transaction.

For the latter, SMS costing even 100x more as normal is irrelevant - we're talking about spending extra $0.1 on confirmation and reminders on a $50+ service (hairdresser, tire change, vet appointment, doc appointment, whatever) - so it shouldn't be disturbing to actual voluntary business between two consenting parties.

2. There's a fuck ton of small businesses out there. I'm not going to call 15 local restaurants, 5 clinics, 12 PV solar peddlers, 20 MLM representatives and a sex shop, to tell them all to "knock it off".

Fortunately, I live in Europe; thanks to GDPR, they don't dare. Except for PV solar peddlers and Bitcoin scams, which have a special place in hell ready for them - and MLM people, which are already in hell, but don't realize it.

Nah. SMS in its terminal stage after losing battle with advertising cancer[0]. There's no point in even trying to save or resurrect it without first getting rid of the sickness - marketing communications.

--

[0] - https://jacek.zlydach.pl/blog/2019-07-31-ads-as-cancer.html

[WarOnPrivacy]

> 2. There's a frak ton of small businesses out there. I'm not going to call 15 local restaurants, 5 clinics, 12 PV solar peddlers, 20 MLM representatives and a sex shop, to tell them all to "knock it off".

Good because none of them are bulk sending sms spam. Or likely sending any biz SMS thanks to TCR.

Meanwhile the actual bulk senders of SMS are happily firehosing it to millions of phones, thanks to the protections they purchase - also thanks to TCR.

[WarOnPrivacy]

> There is very little actually wanted SMS comms between users and businesses.

In total SMS sure. And those corps that send the 90% pay TCR so they can keep sending that unwanted SMS. TCR is a good fit for the biggest spammers.

Conversely, 100% of the SMS I send to my customers are wanted; they pay to support them and SMS is how they want that to happen.

My customers have their own customers - who also want to comm using SMS.

For us, TCR has mostly killed off our SMS access to ur customers. None of my MNVO lines carry SMS any longer, because of the onerous TCR compliance burdens.

Likewise my clients can no longer SMS their customers - even though it has long been an expected part of their relationship.

To recap:

1) TCR harms small biz who send wanted, necessary and consensual SMS.

2) TCR also protect bulk senders of unwanted SMS senders, because they have paid for that protection.

Vigorously throwing shade at 1 while voicing no meaningful objection to 2 seems like an unfortunate position.