Timur Kuran writes about this idea (preference falsification) in "Private Truths, Public Lies".
He explains that its this idea that had kept the Soviet Union (this bad idea/system) from dying sooner. People thought it was the system of oppression but in reality it was people who hated the system showed approval. https://youtu.be/xzjqjU2FOwA?si=aTG0GnJKVDoK_-qb&t=819