[sdm]

How is this about copying? This is a company taking a long hard look at how their product stacks up against the competition. It's called capitalism and competition. If you're not taking a hard look at how you compare to competitors then you're going to die. Notice development steps on each page point on how to improve their offering.

[RandallBrown]

To me, what's damning is how similar EVERY SINGLE SCREEN looks to the iPhone. They also pretty much never point out that differences in their design are better than the iPhone. They only talk about how they need to make it more like the iPhone.

[TazeTSchnitzel]

But that's because this is an internal memo about improvements, not "how well does Samsung stack up against Apple"?

[RandallBrown]

I don't think that the slides are proof that Samsung is GOING to copy Apple, it's proof that they did.

[TazeTSchnitzel]

They aren't. It's proof Samsung saw Apple as a competitor and tried to fix obvious flaws when comparing interfaces.